We should all, by now, be familiar with the concept of 'Trash the Dress'; the photoshoot opportunity where newlywed Brides choose to literally 'trash' their dress in any number of fun, spontaneous or often, very carefully planned out extravaganzas! The concept of Trash the Dress originated in America and has been particularly popular there in recent years, as any number of Brides have opted to paint-ball, go swimming in or generally tear up their wedding gown on the beach. But a growing number of Brides these days are opting to do exactly the opposite, and celebrate their wedding gown in a special Cherish the dress™ photoshoot.
Earlier this week, Love My Dress caught up with the creator and pioneer of Cherish the dress™, Photographer Chris Hanley, to talk about a brand new service that launched earlier this week, that takes the whole concept of Cherish the dress™ to a stylish new and vintage inspired level. Chris has also kindly offered readers of Love My Dress an exclusive deal, read on to find out more!
"Cherish the dress™ is now an established genre of photography; we have had many clients including celebrities
eager to experience our concept, The shoots have been shot in many
places around Europe. With the growing popularity for all things Vintage, we have enhanced our brand to include Vintage Cherish the dress™. The selection of images you see on this page was inspired by the classic British Film, Brief Encounter."
All Imagery Copyright (c) 2010, Chris Hanley, Cherish The Dress™
"The concept of Cherish the dress™ is to put a thoroughly British twist on the very American ‘Trash the Dress’ concept ~ Many Brides can't abide the idea of ruining a dress that they have
paid many thousands of pounds for. But it's not just about the money ~
these days, respect for the dress designer is a key factor too. After
all, a dress has usually taken hours and hours of design, before being
crafted into a beautiful garment."
"Cherish the dress™ isn't just about wedding dresses though, Why not any dress,
even a prom dress ~ another American tradition that has crossed the
Atlantic in the past few years? So we set about creating a concept
where everyone is a winner and came up with the brand Cherish the dress™ together with the slogan – ‘Make your dress a star, not the
victim’."
"The shoots happen in fine hotels, penthouse apartments, city centre
cafés, and if the weather is fine then urban exteriors too. There are
no wedding day pressures, no weather worries, and plenty of time to get
the hair and make up perfect between shots."
"Concentrating the
shoots in locations of splendour, beauty and opportunity maximise the
client’s enjoyment of wearing their dress again."
"It’s not just a girls shoot either, we get husbands and boyfriends
involved too. It’s a bit like a very dressy pre wedding shoot but post
wedding or post event. There’s room for passion and romance too.
There’s time to use off camera lighting creatively and a fantastic
opportunity to put together a collection of fine art prints."
Vintage Cherish The Dress Bookings Now Available…
Vintage
Shoot dates are available throughout 2010 and 2011 on the railway location used in this page, or
any European location of your choice. Please visit the Cherish the dress™ website for further details or contact Chris Hanley directly – and let the team create a photographic masterpiece for you.
For a limited time only, the fee for a Vintage Cherish The Dress shoot is the same as a Cherish the dress™ photoshoot – details of the various packages available are on the Cherish the dress™ Website.
Special Offer for Love My Dress Readers…
Chris has kindly provided readers of Love My Dress a special offer;
simply quote 'Grace Kelly' when booking a vintage shoot in March 2010 and
we'll include a signed fine art print from your shoot.
Credit to the fabulous team that made this photoshoot look so totally gorgeous. The 'Vintage' team were:-
Photography Chris Hanley
Dress designer Kathryn Hanson
Make up Artist Samantha Gardner
Hair Stylist Victoria Cunningham from Salon7Hair ~ +44(0)1772 434777
Shoot Director Claire Hanley
Models:-
Jenni Hanson as Grace Kelly
Natalie McGrath as Audrey Hepburn
Lianne Taylor as Marilyn
♥
The Small but Important Print
Please note, all the images provided in this page are protected by Copyright Law and have been made available for use on Love My Dress only. They are not available for any third party use without explicit permission from Chris Hanley Photography / Cherish The Dress.
Chris Hanley Photography, specialises in people pictures for pleasure and business. Love Being Photographed – Love The Photographs You Are In.
Annabel View all Annabel's articles
Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.
