beautiful jewellery and millinery elements. Cherished was founded by Abby Gadd, and initially set up as an
extension of Abby's passion for vintage costume jewellery
and her love of crafting. As a
designer, and with a background as an
historian, Abby loves the 'upcycling'
that a Cherished headpiece entails.
I have a great deal of respect for Abby – she is incredibly
passionate about what she does and has truly mastered her craft. I
invited Abby to work with me on my book and Abby also advised me on vintage accessory design whilst I was researching for Style Me Vintage: Weddings. Many of Abby's pieces for Cherished
are original vintage, and Abby is passionate about reworking
them into beautiful headpieces and accessories that can be worn by the
modern-day bride. Every single Cherished piece is beautifully and
meticulously handcrafted in Abby's studio in the heart of West Sussex,
Many of the original pieces used in Abby’s reworked vintage designs have lain forgotten
in jewellery boxes for years; some are brooches with missing pins, some necklaces with
broken clasps or strings, others are single earrings unable to be used for their original
purpose. All deserve to be brought into the limelight again, beginning a new chapter in
their decorative history. Sensitivity to the enduring beauty of vintage pieces is what Cherished is all about.
The images you see on this page here today are from Cherished's very first collection in it's own right, 'Nature's Diadem'….
designs are eclectic, reflecting the
individuality of the original treasures and the wearer. Our signature
style – delicate,
whimsical and unashamedly pretty. This new collection, that I have
called 'Nature's Diadem', takes its inspiration from nature and art
nouveau design: there are lots of floral and leafy elements and soft,
organic shapes that sweep across the hair. It is luminous and textural –
luxurious but natural.'
'Nature's Diadem, is a big departure for
me for 2013/14. This collection is made from new jewellery findings and
swarovski crystals and pearls, and therefore can be made to order. It is
therefore perfect for extending my reach into selected bridal boutiques
and expanding the wholesale side of my business. There is lots of gold in this collection too – which I adore for its
warmth of tone; so flattering for all skin and hair tones – for
brunettes (who tend to look fabulous in anything!) but especially for
the blondes and redheads. But the pieces also showcases silvery sparkle,
with beautiful opal crystals in soft greys and whites.'
Abby was delighted to work with vintage wedding dress expert Helena Butler of Heavenly Vintage Brides to shoot the collection.
“Helena has an incredible eye and talent for styling and was
responsible for picking out the dresses from her collection of original
vintage and vintage-inspired wedding dresses. She also created the
beautiful hair styles seen on the models. The photography is by Robert
Lawler, who has an incredible talent for working with natural light.
His pictures have a wonderful lightness of touch, and a capture the
poise and serenity of the models.”
will always have the beauty and rarity of original vintage jewellery at
its heart – the custom order or couture side of my business will remain
centred on headpieces and accessories made from reworked antique and
vintage jewellery. But these are expensive pieces, not least because of
the time it takes to source the vintage materials. So this is where
‘Nature’s Diadem’ comes in. I hope it carries the Cherished signature –
delicate, whimsical and unashamedly pretty.'
In response to demand, Cherished became an established full-time business at the start
of 2012 and continues to expand its bespoke offering and list of carefully chosen
stockists. Cherished is steadily becoming the brand of choice for clients looking for
understated luxury, discreet glamour, individuality and authenticity.
2013 is set to be a year of continued expansion, with the launch of this beautiful new 'Nature's Diadem' collection. To date, Cherished might well have been one of the industry's best kept secrets. I'm not convinced that the company can keep it's exquisite pieces a secret much longer however.
the launch of Natures Diadem, Cherished would like to offer all our
readers a very generous saving of 20% off their first Cherished order.
Simply quote the code AUTUMN13 at checkout. Please note that this
applies to a single order per person and this promotion will end at
midnight on 31 October 2013.
Ladies, don't let that date slip and you miss out on the opportunity to save a nice neat little sum of pennies. visit the Cherished website now, browse for your favourite design, and order it!
Huge thanks to Abby Gadd for choosing to launch her exquisite new Natures Diadem collection on Love My Dress.