We’re not ashamed to admit that here at Love My Dress®, we have a major crush on wedding stationery. It’s so pretty, so personal and, quite often, the invitations that you so carefully send to your lucky guests will be their first glimpse of your wedding. When they open the envelope, they’re getting a sneak peek of your plans and a little hint as to what they might expect. Opening a wedding invitation should be fabulous; it should be a highlight and the start of a countdown to something incredibly special.
So, when we heard that Cutture – lasercut wedding stationers extraordinaire, were teaming up with the amazing Chapter 7 Scents to launch a range of scented – yes, scented – wedding invitations, our stationery loving hearts beat a little faster and we hot-footed it to the launch to find out more, our noses quivering in anticipation.
And, oh my goodness, we weren’t disappointed because the collection is a triumph, mind-blowingly brilliant in every way. There are twelve ‘house scents’, four based on the seasons, four on wedding styles (are you classic or boho?) and four that have been designed especially to appeal to the guys.
Photography Copyright (c) 2014, Kris Piotrowski
There’s also a guest scent by perfumer Ruth Mastenbroek (previously of Jo Malone) and if none of these appeal, you also have the opportunity to create your very own scent, just for your wedding. The scents themselves are amazing – so realistic and evocative – and the aroma that’s released is simply beautiful.
Once you’ve chosen your scent, you can have it added to the stationery of your choice and, whether you opt for the delicate paper rose nestling in its box beneath a tiny glass cloche or something from Cutture’s signature ‘Your Story’ range of intricate and emotive laser-cut masterpieces, you’re guaranteed to have wedding invitations that will, quite literally, rock your guest’s world.
“For a long time, we have been wanting to add a sensory element to our stationery to add to the emotive nature of our invitations,” said Cutture’s Helen Sharland. “If you think back to your childhood, other than photography, the main catalyst for a memory is scent. You can be in a completely foreign place and smell a familiar scent that takes you back to a moment within a heartbeat. For us, our stationery always tells a story and incorporating a fragrance into the wedding stationery and also into the day itself adds another element to that.”
We absolutely love the prospect of using emotive scents to add another layer of magic to a wedding day and Helen suggests using it to create lasting memories for the couple and their guests – start with the invitations, use the scent through the wedding day itself, perhaps indulge in scented favours for guests and even bespoke candles for the couple’s home.
“You could go for a familiar scent such as roses, cut grass or even of an afternoon tea to match themes in the wedding,” explains Helen. “We could also design a bespoke fragrance based on the bride and groom’s story or personalities. Even the nostalgic scent of the bride’s grandparents’ garden could be re-created!”
But why do certain smells just seem to push our buttons and send us into happy daydreams of times gone by? Well, apparently it’s all down to the fact that our sense of smell is linked to the brain’s limbic system and this is really closely associated with memory and emotion. Who would have thought that your wedding stationery could tap into this area?!
“When we were designing this collection, our biggest challenge was how to incorporate the scent into invitations given that an oil-based product doesn’t mix too well with paper!” laughs Helen. “There are various methods that we have developed with Chapter 7 Scents to house the scent but they are top secret!”
We drifted home from the Cutture & Chapter 7 Scents scented stationery evening on a cloud of olfactory bliss, wondering what scent would sum up Love My Dress. Cutture’s Helen admits a weakness for mouth-watering aroma of toast and bacon, Gemma Hopkins from Chapter 7 Scents can’t resist the whiff of a good old log fire and we think we’re definitely leaning towards the memory stirring scents of the seaside, sweet peas and spring rain. What about you?
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