The UK’s biggest, style-focused, independent wedding show is back for 2019. Most Curious has announced it’s Spring Fair dates as 1st-3rd March, returning to the Truman Brewery, and 24th March back at the Fire Pit in Norfolk, for more trend predicting, hand picked curated talent curated fun, with a combo of over 200 exhibitors between them!

And we’re delighted to announce Love My Dress as a major sponsor who you can also catch at the London show, doing what they do best, supporting talent in the industry and capturing those bride meets supplier of their dreams magical moments, which we will be broadcasting on our social media platforms over the weekend.

As as well the most innovative, design, fashion and craft led suppliers, along with exciting installation spaces and runway shows all under one roof, there is live music, food stalls and a bar area to provide a fun and buzzy day out, while delivering top notch inspiration to the coolest couples looking to create a day that reflects them.

East London’s original hipster battle-cry of an answer to wedding shows, is now on its 18th event and is an established destination and date on the calendar which ensures a great experience for visitors and vendors alike, with all the latest ideas in bridal and groom fashion, florals, stationery, cakes and decor. Over time it has grown to be a calendar date for new product launches, and an experimenting ground for new ideas and incredible stand styling. There’s also DJs and party vibes for a whole weekend of imagination, innovation and to-do list nailing!

See those 2019 trends unfold at the coolest address in the UK, Truman Brewery, Brick Lane in Shoreditch.

Set up in 2011 by interiors journalist Becky Hoh-Hale, who was then joined by a stellar team of stylists, fashion designers, PR and events specialists, and even a fellow philosopher (Becky and events assistant Ellie are philosophy grads!) bringing together knowledge, know how and a whole bunch of passion for putting together a slick, creative event that really is championing the best artisans in the business, matching them to the most imaginative and chic couples.

Every year the show has a theme on which the venue styling is based in order to forecast trends taken from the fashion and design world and interpret them into something inspiring for weddings. 2019 sees The Artsy, the Arid and the Abstract, also the muse of the 2019 campaign photo shoot, shot by fashion photographer Katy Thomas seen here for the first time on Love My Dress!

“A dry, matte terracotta palette with Mediterranean and Moroccan accents of apricots and cobalt blues reigns, with linen, dried flowers and earthy materials being used. Forms take reference from Matisse cut outs, hand drawn Miro-esque lines and the hanging mobile shapes of Alexander Calder. The traditional artisan comes into the spotlight with dried palms being woven with wicker, clay, painterly and embroidered finishes, we’re taking it back to basics, beautiful craft led basics.

Hand made is brought in with free hand fonts, supplied by Studio Sophie for the show branding, as well as the fancy, fussier details of the dreamily over piped Hebe Konditori cake, that also mimics the frilly organza and Broderie Anglaise of the dresses.”

“These dresses take a little historical inspiration with puffed sleeves, high collars and dramatic, theatrical shapes and were actually commissioned especially for the campaign. Grace Lane London hand made the Broderie Anglais beauty, inspired by Alexa Chungs’ Met Ball creation and Velvet Johnstone put together the blushy organza tiered and tumbling layered perfection. Prim and Clover made the short style dress, with that all important trend hitting frilled ruffle  bottom edge and along with pieces from Katya Katya and Phillippa Long’s existing collections.

Accessories also loomed large, with oversized earrings sticking around well into 2019 trends, we called in pieces from all over the world including the New Zealand brand Arowm yellow abstract shape pair, Lennie Beare’s brushed brass circles and matching hair pins, Singapore’s The Hexad for new trend tip head/hair scarf, bangle and geometric earrings as well as Eclectic Eccentricity’s and Florence and Dot’s simple formed brass pieces. Stonehearts Club supplied the rings that reference the artisan eye motif, also seen in the show branding.

Luna Bea hand made the longer leaf earrings, seen with AM Faulkner’s incredible oversized straw hat (a trend we’ve seen emerging in 2018 and we predict will be a big story for 2019 too), coupled with a simple veil and hand beaded leaf panel from French brand Macon et Lesquoy. We were channelling a little Bianca Jagger, but laughed that we had maybe created something more like bee keeper chic! But we’re into it! And we pride ourselves in adding little touches of odd, non obvious elements into our shoots!”

“Our go-to hair and make up team Portraits Bridal created fresh sheeny looks, maximising the cute fringe vibe and adding gold detailing to the eye, again pushing it into something a little edgier, bringing some oddity and extra interest to our beautiful model Chloe’s face.

Abstract little people scenes and shapes as well as wild flowers and slogans are embroidered onto Daisy Sheldon veils, which have been used as a backdrop that makes sure to represent the idea of embellishment and championing the hand made. The party table scene is made complete by that naff to perfection Hebe Conditori cake and artfully placed food in the palette colours for a stylised feel, also seen against terracotta linen hangings and with block coloured pillars made specially for this set up.

Shoe crush Kat Maconie provided a non obvious shoe option, perfect for our Most Curious brides who don’t necessarily go out of their to wear a conventional bridal show, just thoughtfully designed for a cool, statement end result is more the order of the day. Kat Maconie are also coming on board as sponsors of the show for 2019, launching a dedicated wedding line at Most Curious!”

“It’s all about being a little ‘extra’ – austere and minimal, clean and cut is still a huge trend, and one we adore, but for 2019 we’re picking up on the need for embellishment, handmade, human touches, less than perfect and natural finishes. Dried elements also take the stage, with the help of Bloom of the Block, who went with our brief for for dried flowers and foliage for this campaign, along with the fresher texture of the anthurium lilies who continue to have their moment, for a mix of feels.

We also used Corrie Williamson geometric mobiles as a little of a Alexander Calder reference and perhaps a little nod to 2019 show styling to look out for.”

Applications to take part in Most Curious 2019 are now open. And tickets are also available for you early birds! We cannot wait to see you there!

The MOST CURIOUS wedding show for the Style-Savvy Couple will be taking place between 1st – 3rd March 2019 at T1 Building, The Truman Brewery, 81 Brick Lane, London, E1 6QL, and on Sunday 24th March at the Fire Pit, The Firs, Wendling, Norfolk, NR19 2LT.

Credits & Thanks
Becky Hoh-Hale

Becky Hoh-Hale
View all Becky's articles

Becky Hoh-Hale is the founder of Most Curious Wedding Fair and when she's not doing that is writing about cool design and interiors. She enjoys being half Malaysian Chinese, house plants, good coffee and is waiting patiently for the next season of Stranger Things.

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