The City: A Modern Editorial Featuring Halfpenny London

Halfpenny London bridal cape

The team behind these beautiful images set out to create a cool and effortlessly stylish, modern city wedding vibe, using bridal fashion by the incomparable Halfpenny London.

Featuring multiple other recommended Love My Dress suppliers, including Zach & Grace (the most amazingly talented wedding photographers and videographers) and CESCA (incredible makeup artistry), we could not adore these images more.

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If you’re looking for some cool city vibes inspo and need some encouragement to wear exactly what ever you want on your wedding day, I encourage you to read the inspiring words that follow, from talented and visionary bridal fashion designer, Kate Halfpenny.

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“Something we’ve always seen from our couples, yet has only been amplified over the past year or so, is that they’re making a real decision to do things their own way.”

“I always say ‘be the bride you want to be’, and this gorgeous shoot showcases so many stunning, yet completely different looks for a chic, city wedding.”

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“Weddings have changed and couples are now free from the preconceptions about what their day should look like and this extends to outfit choice too.”

“Many brides are also looking to make a double-duty purchase when it comes to their wedding look and choosing pieces they can incorporate into their wardrobe afterwards.”

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“I never want my brides to think about their wedding outfit as a single-wear item.”

“These are finely crafted garments which will last a lifetime and even the big ball gown skirts can be shortened and worn again with a cashmere sweater, for example.”

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“I love the super cute, puff-ball mini-skirt with the Neptune blazer thrown on top, and the cigarette pants and simple corset with the dramatic cape flowing in the breeze.”

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“Brides can really show their personality in their wedding outfit so the dramatic, beaded elder dress and cape is a show-stopping look for a bride who loves to make an entrance.””

“The Tulip dress with its stunning beading and tulle bursting out of those godets is one of my very favourite looks.”

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Hair Stylist Abigail Constanza says “I wanted to create a strong look in the hair by using simple shapes and modern textures.”

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“I used a mixture of soft face framing and a fluffy texture to showcase Magda’s gorgeous features and a strong flick out with a wet look to create chic neckline focus throughout the looks.”

“I love the grungy look that this and the make up combined created.”

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Makeup Artist Carla at CESCA says “Minimalist and pared back, the makeup looks allowed the intricate designs from Halfpenny to shine through.”

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“Gleaming skin was partnered with a gentle contour, and lips were dabbed with a sheer, soft rose stain.”

“For the first look the model wore the eyes ever so slightly lived in, giving a subtle hint of 90s grunge.”

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“The second look emphasised the street style aesthetic with a bold 360 liner, giving a modern and cleaner take on the popular kohl liner look.”

Credits & Thanks


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.