The Shepherds Purse Cruelty Free, Ethical + Vegan Makeup Artist

“Michelle is passionate about providing vegan, ethical and cruelty free makeup and beauty services. A lover of nature and compassionate about the environment - her work and artistry speaks for itself.”

Shop Range Online (Worldwide)

If you are looking for a wedding makeup artist specialising in vegan, ethical and cruelty free beauty products, Michelle McHugh, the founder of The Shepherds Purse is your lady.

Michelle is an award winning cruelty free makeup artist and organic facialist who draws inspiration from nature, fashion, folklore and the beauty of the breathtaking Yorkshire landscape in her work.

Her philosophy is simple – to enhance your natural beauty by designing a look which fits you from the inside out. A flawless base of expert skincare provides the foundation for her timeless looks, which are lovingly created from a 100% cruelty free kit of dewy bases and romantic pastel shades.

The Flourish experience is a bespoke one.  Michelle works collaboratively with her clients to create a personal vision.  Radiating confidence on your wedding day is the key to looking and feeling your absolute best. Working with brides to achieve the best version of themselves for their wedding day includes a comprehensive consultation and a dedication to each individual’s taste and style.

The Flourish makeup kit is fully cruelty free. None of our products are tested on animals and we choose not use brands that sell to China due to their animal testing laws. Testing on animals is unnecessary in our modern world, so we support brands with an ethical conscious who have decided to take another direction. A large selection of our makeup kit is natural. organic, non toxic and ethical. We only use organic skincare choosing ethical brands, such as Neal’s Yard Organics, Tropic skincare and locally made skincare brand Totally Natural Skincare.

A full vegan makeup kit is available on request – please get in touch to request one, we’d love to hear from you.

Please also take a look at The Shepherds Purse Whitby guesthouse for romantic getaways, and floral millinery and bridal accessory designs.

See more on


Michelle did my bridal make up for me and my bridesmaids as well as making our flower crowns. I can’t recommend her enough, highly professional, friendly and very talented! All flower crowns were made to an extremely high quality. Thank you for being part of our day.

Ann Marie View online

I wore a beautiful velvet half flower crown made by my very talented cousin Michelle McHugh Budd of The Shepherd’s Purse. I loved wearing it, it was the perfect accessory for my hair. It arrived so beautifully packaged with ribbons, petals and a tiny pot of glitter – simply beautiful.

Amy View online

My floral crown was one of my favourite accessories from the day – the beauty of it is that it wasn’t made from fresh flowers, so I can keep it forever. I hope I have a little girl someday to pass it on to.

Heidi View online

I really wanted to have a flower crown, but I wanted it to last. I found The Shepherds Purse on Etsy who made me a stunning silk flower crown in creams, greens and dusky pinks. It was exquisite, and I didn’t take it off the whole day!

Anna View online

Michelle is brilliant, I recommend her makeup services to all my brides. (I am a wedding photographer) and have worked alongside Michelle lots of times now. She always goes above and beyond and has such a caring gentle nature. She is extremely knowledgeable and knows all the best cruelty-free products.
If you are looking for natural, ethical and beautiful makeup for your special occasion she is your lady.

Georina View online

As a mature lady myself I can thoroughly recommend Michelle. I had a wonderful morning with her. She was such a relaxing presence, and my skin felt so lovely afterwards. I had asked her to ‘make me look like me, but better’ and she certainly did that. A brilliant experience from start to finish.

Heather View online

  • Date Format: DD slash MM slash YYYY
  • Please tell the supplier as much information as possible about your day. Where is it? When is it? What sort of day are you planning?
  • This field is for validation purposes and should be left unchanged.
My Book