Hermione de Paula is hugely talented London based designer, who specialises in creating modern bridal fashion. Her aesthetic combines couture production with a signature free spirited, bohemian vibe.

Hermione is known for her personalised embroidery that is woven, often secretly, into her bridal designs.

Hermione launched her eponymous label in 2008 after graduating from Central St Martins and gaining experience working at Dior Couture, Alexander McQueen and John Galliano – who eventually wore one of the pieces from her first collections. It was however the opportunity of collaborating with Jennifer Nicholson in LA which introduced the red-carpet world of Hollywood to Hermione. This led her to work with the head of costume at Warner Bros and later dress stars including Florence Welch, Beyoncé and Kiera Knightly. She has also had the opportunity of working in collaboration with Nicholas Kirkwood and creating a unique collection for the Queen of Thailand as part of her birthday celebrations. This experience of bespoke creations inspired Hermione’s first wedding gown from a personal request within the industry in 2013 and the subsequent launch of her bridal studio in 2015.

Hermione’s work has always embodied a world where the exotic meets the traditional. More art than fashion, Hermione’s hand-crafted pieces challenge you to expect the unexpected. Her designs are highly sought after and her brand has established cult-status here in the UK.

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Visit our flagship store: 24 Hanbury St, Shadwell, London E1 6QR, UK (By appointment only, please contact us for details)

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Hermione and the brilliant women in her team couldn’t have curated a more positive experience for me when finding my wedding dress. From start to finish it was a joy to be in her studio, and throughout I felt confident in the knowledge that the team understood exactly what I was looking for, and how to achieve it.

The outcome was a dress more perfect than I had ever imagined. Equal in elegance and sass, I have never felt more confident and comfortable than I did on May 4th! They did such good a job, I even snuck in my jumpsuit for the day after the wedding, and asked them to add some HdP touches. Above and beyond everything I could have hoped for.

I loved the ethereal, botanical vibes. I tried on a couple of other designers but everything felt quite heavy and layered. I loved the simplistic beauty of Hermione’s designs, and as soon as I tried on one of her samples I knew that I only wanted to be wearing one of her designs on the day.

Claire View online

My mother and I had the most incredible time designing my dress with Hermione and her team. I honestly don’t even know where to begin with the whole thing. It was so special to get all of the time with my mum as much as anything.

Talking through the dress, drawing all different looks and designs, pulling inspiration from magazines, then meeting with Hermione and team and seeing our ideas come to life! Hermione is a genius, and I couldn’t be more grateful to her and her team for making me feel like a real life princess.

I tried on just about every dress in London (or so it felt!). It was so much fun, but I just didn’t find one that ticked every box and I wasn’t prepared to settle on my wedding dress, so after a while we decided that we were going to get one made. One of my bridesmaids actually pointed me in the direction of Hermione after finding her on Instagram, and then after meeting her it was just the perfect fit.

One of Hermione’s trademarks is that she embroiders bespoke details onto her dresses. So for me, on the inside of my left wrist, I had my husband’s and my initials, and then we had mine and my husband’s names and our wedding date embroidered along the hem of my veil.

My favourite thing about my dress (besides the personalisation) was that I knew I wanted something that was big and bridal, but I really didn’t want to feel weighed down by tonnes of fabric. Hermione managed to give me the bridal effect whilst making the dress incredibly light and ethereal. It was the most perfect balance.

Chessie View online

The dress and my veil were handmade, just for me. It tells our story and is a piece of art that I can keep with personalised embroidery of our date, initials and a couple of quotes from poems that we both love. I’d tried on a few dresses at various places and felt special in all the dresses because I don’t really wear a long white dress… ever.

But when it came to actually choosing none quite gave me the magic I felt when I stepped inside the Hermione De Paula studio that first time and tried on her sample dresses. I loved that I could choose the neckline, dress style, split in the leg, where the embroidery went, what flowers for the embroidery, what colour. There were a lot of decisions but choosing a Hermione De Paula dress was the easiest one I made.

Luisa View online

I found Hermione de Paula maybe 5 years ago, through Pinterest, and as soon as I saw the dresses I was like ‘This is it. This is what I am wearing to get married.’ Before going to HdP, I went to a few other bridal designers, just to see if anything else could sway my opinion, but nothing compared. Other designers were wanting to hurry me along (to be fair, I was shopping in July for a December wedding) and charge me extra for a rush job, but HdP couldn’t have been nicer! They were very relaxed, and let me take my time deciding which design I wanted.

They’re such special dresses; they’re modern and feminine and sexy and cool, and everything you want to feel on your wedding day. When trying on other dresses, I felt overdressed and like I was playing dress up. But in my dress, I just felt amazing. I love the high neck, the buttons on the back, the flowers snaking all over the dress, the split in the leg, the train, the colour – it’s the palest blush pink. I literally love everything about it. It’s the only dress I put on where I was like ‘Yes, this feels like me.’

Ailsa View online

I designed my dress from scratch with Hermione De Paula. My brief to her was ‘winter woodland fairy nymph’. The details included bar branches, snowflakes, thistles ivy, holly, mistletoe, poppies and moths (this was a joke between Gregg and I). The dress also had feather and textured details as well as a dress cape train and an outer cape , which I wore for the ceremony. I had secret messages and words stitched into both as well as the date of our wedding and our initials. I loved everything Hermione did – she is a genius.

Whenever I think about wearing her on our wedding day, I always hope I did her justice and showed her the best time. I enjoyed every second of wearing their beautiful creation, life has never been the same since, I can’t thank them enough.

Sophie View online

My Hermione de Paula wedding dress was insanely beautiful – as is Hermione and Lucy. I could write endlessly about how much I love these girls. They created the most dreamiest gown and the most gorgeously attentive voyage to bridal heaven. I still find myself longing for fitting dates and the emotional first look at my gown; I long to do it all again.

Gemma View online

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