At the end of 2011, Rémi and Clémence decide to take the plunge and embark on the bow tie venture. The unique story behind the creation of Colonel Moutarde started off because of a frustration. The Colonel Moutarde’s mission statement is to bring bow ties back to the fashion front scene, by turning an old-fashioned classic into a trendy wardrobe must-have accessory.
The choice of the name “Moutarde”-meaning mustard in French- refers to a colour which was totally obsolete, but is definitely back in trend today.
The idea was also to add a bit of mystery by using the name of the enigmatic character, everyone could identify with.