The Couture Company ~ Bespoke Bridal Gowns and Accessories All Handmade To Order In The UK was last modified: September 19th, 2014 by Love My Dress

I relish any opportunity to write about pretty frocks here on Love My Dress. It's definitely one of the perks of my job! The fact a post I've written might help one of you find the perfect dress for your wedding day is a delightful bonus.

Today it is my pleasure to introduce you to The Couture Company. Based in Birmingham, Joanne Bromley designs and makes bespoke bridal gowns and accessories. Jo studied
fashion at university, but her passion for design stems from her childhood.

'I learned a lot from my Mum who
was a seamstress and used to make a lot of our clothes when we were children. She then opened a bridal boutique just as I was leaving University in 1991. I helped
out with some bridesmaid's gowns and we didn’t look back – The Couture Company was born thereafter.

Twenty One years later, The Couture Company is still going strong, and adhering to an admirable set of principles that keeps their production right here in the UK."

Image Credit: Emma Case

The Couture Company independent bespoke wedding dress designer


'We pride ourselves on what we do. Our gowns have always been made here in England. Our motto is 'Made in England, Made for YOU'. I know it's not always the cheapest option, but supporting
cottage industry here in the UK, supporting skills and creating jobs while helping our economy, must be satisfying and add value to your
decision to buy here.'

Image Supplied via The Couture Company

The Couture Company independent bespoke wedding dress designer

I asked Jo what she loves most about her work and where she finds inspiration for her beautiful designs…

'We love putting a bride's
personality into a dress, putting elements that are just her. Brides
love us because they can have whatever they want. We're able to design
something fresh and unique for them based on their preferences. Most importantly, we hopefully help women
realise they can look stunning no matter what size they are, whether they are
petite or curvaceous.'

Image Credit: Jonny Donovan + Image supplied by The Couture Company


'I am
blessed with lots of brides who have a very individual and unique style, but
above all I have always focused on the curve of a waist. The waist is a focal
point in a lot of our gowns, whether they are 50’s styling, corseted or
slinky. I love shape and curve.'

'I am
inspired by lots of things. I grew up watching film stars like Elizabeth Taylor,
Sophia Loren and Marilyn Monroe. I love a nipped waist (hence our naughty sister
company Rawhide Corsets). I love art deco and art nouveau, and anything with Japanese
styling. I adore 50’s style pin-ups and burlesque stars like Immodesty Blaize
and Dita von teese.'

Image Credit: Rebecca Parker

The Couture Company independent bespoke wedding dress designer

Image Credit: Steve Gerrard

The Couture Company independent bespoke wedding dress designer

'I also hugely admire Vivienne Westwood, Alexander McQueen, Yohji Yammamoto and Thierry Mugler…'

As I think we can see

Image Credit: Rebecca Parker

The Couture Company independent bespoke wedding dress designer

Image Credit: Rob W May Photography


I love the way Jo celebrates the female form and its many permutations. I would imagine any woman could feel fabulous in one of her designs.

The Couture Company independent bespoke wedding dress designer

Image Credit: Steve Gerrard

The Couture Company independent bespoke wedding dress designer

Gowns by The Couture Company
range from £800-£2000 in price. Be sure to visit the website for more
details and to arrange an appointment. You can also keep up with Jo via twitter, facebook and The Couture Company blog

As well as running The Couture Company and Rawhide Corsets, Jo is
co-founder of The Eclectic Wedding Extravaganza – will EWE be attending?


So ladies, are you taken with any of the dresses on display here today? 

Much love,



Leave a Comment!

12 thoughts on The Couture Company ~ Bespoke Bridal Gowns and Accessories All Handmade To Order In The UK

  1. What a stunning range of dresses! I love seeing brides opting for bespoke wedding gowns for their day, it’s a surefire way of ensuring they have a unique dress that fits them like a glove. I especially love the second-last image, on the staircase. It’s so dreamy!

  2. I’m having my dress made by Jo and her team and I can’t wait!!
    To be honest I’d been having a bit of a nightmare looking for a dress. I knew I didn’t want to wear white and I had body hang ups to get over. Every shop I’d been into I felt forced into white or the choice of settling for a bridesmaid dress which just didn’t feel like a wedding dress.
    But visiting The Couture Company was wonderful. I liked everything I tried on so then I just had to work out what I really wanted.
    Even though my dress isn’t made yet I’m sure it will suit my shape and make me look amazing on the day.
    I had to up my dress budget with the help of my Mum but I’m so glad I have. I’m actually excited about the dress process now and I’m almost as excited about wearing my dress as I am about marrying my future Mr. ;)

  3. As I work a couple of doors away from The Couture Company, seeing Jo’s fantastic dresses every day, there really was no other choice for me. I did go to a couple of traditional bridal shops before hand as I thought I should try on a “normal” dress, but I shouldn’t have bothered! When I went to see Jo on Saturday, I was sorted within an hour! She knew exactly what would suit me and she pulled together my random explanations of design into something which I know is going to look stunning and I can’t wait to wear it on our wedding day in October.

  4. This is brilliant Bex! Thanks so much for sharing some of your wedding plans with us and I’m really pleased you’ve chosen to work with Jo – this is great feedback too for any bride considering approaching Jo to have their own dress made – so thank you!

  5. I love my Job!!!! and I love my brides xxx we are so lucky to meet and make gowns such an eclectic mix of girls!!
    Thanks so much Annabel for your continuous support , it means a lot that our craft is held in such high regard xx

  6. Watching the photos above makes me want to have my soon wedding pictures as great as these photos here, love the simplicity especially the gowns even the vintage one. And my sister’s wedding/bridal gown inspired last June-2012 were from Bridesire collections.

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