About Love My Dress®

Are you a creative, a venue, or a wedding business who leads with heart and intention? If you care deeply about the experience you offer and the beauty you bring into the world, we’d truly love to connect. You’re warmly invited to explore joining our Wedding Directory, or to get in touch for our media pack and discover how we might work together.


Love My Dress® is a wedding and bridal platform rooted in elegance, emotion and enduring style.

We offer a peaceful, soulful and considered alternative to busy, generic and trend-led wedding platforms. Our content invites you to slow down and move at your own pace – to retreat, reflect from the noise and open your heart to beautiful storytelling and the artistry of modern weddings.

I created Love My Dress in 2009, not long after my own wedding. It began as a personal project and gentle space to share everything I’d fallen in love with along the way. Over time, it has grown into one of the most trusted and respected independent wedding platforms in the world.

I strive for Love My Dress to be a space where modern women and individuals feel seen, inspired and uplifted. Where authentic and meaningful moments of real wedding joy sit alongside imaginative expressions of fashion, design and style, shared through exquisitely produced editorials. Our content is intended to spark creativity and inspiration, while also encouraging you to stay grounded, connected and present – to step away from the constant scroll and create space for what truly matters.

In a world increasingly shaped by A.I. and the overwhelm of noise, automation and urgency, we remain devoted to something slower, deeper and innately human. We believe in protecting the sacredness of human connection, human artistry, craftsmanship and stories shaped by lived experience. Thoughtful storytelling, creative intention, beauty that isn’t mass manufactured, emotional truth and love. These are the things endure and they will always guide us; we share only what stirs our hearts and we honour every real wedding we feature with reverence for its beauty, meaning and love.

Love My Dress continues to be a deeply personal project, though these days, I’m supported by a small, dedicated team who help make it all possible. Together, we are incredibly proud to support and champion creative wedding businesses who share our values; flower growers and floral designers, photographers and filmmakers, designers, venues, creators and makers who care and create with intention. Our Wedding Directory – a fully curated resource, brings together exceptional talent and beautiful ceremony and reception spaces from across the UK and around the world – each business personally chosen and appreciated for who they are and how they work.

We truly adore what we do and if these words have found their way to you, we’d love to hear from you. You can get in touch here.

With love,
Annabel x

About The Founder

Annabel Beeforth

Annabel Beeforth, Love My Dress.

I live in rural North Yorkshire with my husband and business partner Philip and our two teen daughters, one of whom is about to fly the nest and start university.

We’re a five-dog, two-business, work-from-home family. Philip runs Moonwind Flowers, our sustainable flower farm and floral design studio. Working alongside him to bring beauty to weddings is one of my greatest joys.

I love to walk, meditate and be outdoors. After years of being a night owl, I now rise with the sun, whatever the time or weather, and begin each day outdoors in natural light. Ending it stargazing is my idea of perfect.

I’m passionate about photography and love getting lost in long-form podcasts and thoughtful reads. My favourite listens explore culture, philosophy, spirituality, wellness and what it means to be human – classic INFP territory! I live for deep, meandering conversations over endless cups of loose leaf tea.

I love to travel – New York is my favourite city and I hope to visit Japan one day.

I believe family is more important than anything and that love holds the power to heal all wounds.

Back in 2013, I had a book published which is as beautiful and relevant today as it was then. It’s called Style Me Vintage Weddings and is available in all good book stores and on Amazon.

You’ll find me on Instagram at @annabelbeeforth.