Love My Dress has always been about people, design, real stories and human connection. So much of the wedding world has become busy and performative, but we like to do things with heart. 

We aren’t and never have been a volume-led platform. We’re not interested in celebrity or trends. We don’t publish rankings or ‘best of’ lists, and we don’t believe creativity is a competition. Instead, we focus on thoughtful editorial and real weddings that reflect real lives, meaning, individuality and emotional truth.

After sixteen years of independent publishing, Love My Dress has become a trusted, high-authority platform with strong organic reach. Our editorial is written and optimised to last, continuing to generate visibility and discovery long after publication.

I created Love My Dress in 2009, shortly after my own wedding. What began as a personal project grew organically into a platform recognised for its integrity, consistency and care. While it remains deeply personal, I’m now supported by a teeny tiny dedicated team who help uphold the same standards and values that shaped the site from the outset.

We are an AI-free platform. We do not wish to and will not knowingly publish AI-generated imagery, content or campaigns. You can read our full policy on AI on our submissions page. In an increasingly automated and accelerated digital landscape, we remain committed to work that is and feels unmistakably human.Craftsmanship, creativity, emotional resonance and storytelling that arises from real lived experience sits at the heart of everything we publish.

Our trusted Wedding Directory is a true passion project and very carefully considered resource that brings together creative businesses and venues we genuinely adore, admire and respect, from across the UK and beyond. Every business is personally approved for the quality and authenticity of their work.

If these values resonate and you feel a sense of recognition here, we’d love to hear from you.

With love,
Annabel

I live and work from home in rural North Yorkshire with my husband and business partner, Philip. We have two daughters, one at university and one at secondary school. We also share our home with five much-loved dogs.

Philip graduated in Fashion Design, specialising in womenswear, and is Director of Love My Dress. He is an incredibly talented artist and designer, with an exceptional eye for new talent, and has taught me a deep respect for the craft and discipline of dressmaking. He also runs Moonwind Flowers, a floral design studio and sustainable flower farm which we manage on our own land.

I spend as much time outdoors as possible – walking, meditation and time in nature help keep me grounded. I’m passionate about photography and love long-form podcasts and thoughtful reading, particularly around culture, philosophy, spirituality and wellness. I’m drawn to deep, meaningful conversations, usually over endless cups of loose-leaf tea.

I adore music, jazz especially. One of my favourite life memories is seeing Robert Glasper and J. Ivy perform live at the Blue Note Jazz Club in New York. I love to travel, New York is my favourite city and Japan sits high on my wish list.

In 2013, my book Style Me Vintage Weddings was published by Pavillion, an imprint of Harper Collins. My book is available in all good bookshops and on Amazon.

I’m teetotal and became sober in 2013.

Alongside all of this, I have a slightly unexpected obsession with blockchain and market analysis. I love studying price charts and patterns, understanding market psychology, and exploring how technology, human behaviour and systems intersect. I’m learning to trade the market in my spare time (which there isn’t much of!) and would love to hear from others doing the same.

You can follow me on Instagram at @annabelbeeforth.

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