Marlene Dietrich Meets Florence Welch ~ Bespoke Bridal Wear Inspired by 1930s Art Deco…

Morning all – thank you so very much for your patience whilst my blog scheduled has a little unsettled this past 24 hours. I'm in London for a few days, largely to attend, and of course report back on the delights at the Designer Wedding Show for you – I just can't wait to meet the many talented suppliers that are due to exhibit there – will you be visiting? If you are and you spot me, please come and say hi!

I wanted to share this small collection of images with you this morning that showcase two new designs from the wonderful The Couture Company.  I adore designer Jo Bromley and her attitude to the female silhouette {read Jo's views on designing for 'not your average size' bride here}. These latest creations from Jo are a fine example of how you can work a beautiful era inspired and yet modern contemporary look on your wedding day, very 1930s/boho rock goddess/Marlene Dietrich meets Florence Welch look, don't you think?

Love My Dress Wedding Blog – Photography Copyright (c) 2012, Steve Gerrard


The dress design you see above you, Thea, is made from a heavy Moroccan Silk crepe, and is cut with a beautiful kimono/butterfly sleeve. Jo told me…

"We have used Art Deco as influence in the embroidery – crafted by our in-house embroidery designer.  The colours are mute pinks, silvers and gunmetals, using an array of freshwater pearls and Swarovski crystal hand beadwork.

The Back is has a gorgeous keyhole detail and is finished with beaded covered buttons…"




"La Robe Blanc, pictured below has a lovely ethereal flow to it.

It is semi fitted around the body but the skirt has lots of fullness to give that soft and dreamy feel.  Again our embroidery designer has come up with a beautiful organic rose and appliqué lace bead-work design that sweeps around the body, the sleeve is a bishop sleeve with deep satin cuff, that closes with a row of covered buttons very evocative of the 1930s.

The back is finished with a keyhole back, the gown is shown with a shapewear corselette underneath, but for those not quite so daring can be made with a slip to go under the chiffon…"





To find out more about the bespoke wedding dress services provided by Birmingham based The Couture Company, click here.

I'm keen to know which of my readers have decided against an off-the-peg wedding dress and are opting for something bespoke instead? 

It is definitely something I'd do if I had my time to find 'the' dress all over again. The experience of having a dress crafted just for you, that represents your personal style and tastes is so fulfilling and the possibilities are endless.

Have a lovely morning all.

Much love all,



Photography – Steve Gerrard
Venue – The Rainbow Pub, Digbeth, Birmingham

Hair and make up is Lynsey le Keux

Model – Steph May
Furs – Urban Village


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.