In The Mood For Love: Modern Hollywood Bridal Style at the Trafalgar St James, London

What a huge huge pleasure to be supporting so many fantastic wedding suppliers in sharing this editorial, including two of our Little Book Wedding Directory members, Ink & Paper, Emmy London and Kate Edmondson Bridal.

This editorial injects a sense of modernity into old Hollywood glamorous vibes with a fashion-led couture bridal and elegant contemporary look. Words form the incredibly lovely and talented Grania of Ink & Paper follow.

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“The Rockwell Bar at the Trafalgar St James was the perfect location, conjuring up a luxurious Old Hollywood & Jazz age vibe with its sumptuous velvet armchairs, low tables and foliage-rich décor. It was both location and inspiration for our shoot.”

“A leafy oasis in bustling Central London that immediately transports you to a world of glamorous cocktails, slinky dresses, sharp suits and a jazz quartet holding court on the stage.”

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“The Rockwell Bar has everything! High ceilings, luxurious furniture and it is filled with plants. When coming up with a table design, we were inspired by the bar’s greenery, adding rich berry and blush tones for a neutral soft touch.”

“I absolutely love the contemporary look that black tableware contributes, and it provided the perfect backdrop for Ink & Paper’s stunning menus.”

“Gold is timeless, and by adding touches of gold with the cutlery and candlesticks it brought warmth and sophistication to the tablescape.”

“The shoot itself was a collaborations between Grania at Ink & Paper and Osman at Wolf & Co. Photography – inspired the movement and mood of Wong Kar Wai’s In The Mood For Love, we wanted to encapsulate both warmth and a cinematic stillness, whilst bringing in Old Hollywood elegance.”

“The photography captures a sense of anticipation and yearning that a bride feels, quiet anticipation and excitement as the day begins, building up to the bustle and drama as the day gets underway and finally and the warm ‘just married’ afterglow of the end of the night.”

“Here, we also take Old Hollywood megawatt glamour and give it a 2020’s update in this gorgeous editorial collab. The concept was designed with the sumptuous old-world charm of Trafalgar St James in mind by Grania of Ink & Paper and Osman of Wolf & Co. Photography.”

“This vision then perfectly brought to life and styled on the day by Cherelle of Perfectly Planned 4 You and expertly captured by Osman of Wolf & Co. Photography’s cinematic eye, encapsulating nostalgia, details, movement and mood.”

“We created concepts we felt were opulent and filmic yet modern: couture dresses from Edmondson Bridal Couture that were as much red carpet as they were high-fashion modern wedding, perfectly complemented by a combination of textured and richly toned, fresh and preserved, flowers.”

Boom Blooms paired vibrant and tonal amaryllis, anemone, amaranthus and carnations with preserved palm spears, artichoke, bunny tails and pampas to create a luxurious, contemporary aesthetic.”

“The letterpress invitation suite was kept understated and contemporary; taking inspiration from architecture, Grania at Ink & Paper used elegant shapes and soft, muted tones, paired with clean and simple design to bring a fresh and modern take on this gorgeous traditional printing method. The suites were finished with translucent vellum and a striking wax seal.”

“With micro weddings set to be on the scene for a little while longer, we felt it was important to show that you can also create sumptuous tablescapes on a smaller scale.”

“Our intimate long table for six is bold yet decadent, and zones in on those luxurious little details such as tactile letter-pressed individual guest menus and playful, tasselled place cards.”

“A naked table kept the look fresh and modern, and allowed details like the gorgeous black and gold cutlery plus stylish tableware from the Trafalgar’s own stores have their moment. A pop of colour from the elegantly draped teal napkins complemented the lavish florals, added vibrancy and brought the look together.”

Fashion & Beauty

“We fell in love with the modern couture elegance of Kate Edmondson’s beautiful dresses and shot two looks.”

Daytime look

“Perfect for the ceremony, this elegant two-piece bridal top & skirt outfit made in a floral embroidered tulle which has an elegant subtle sparkle when it catches the light. The top is a simple sweetheart neckline with puff fitted sleeves.”

“The skirt is a full-length A-line cut which adds drama. We styled the hair with Kate’s floral hairpins. Shoes worn are by Emmy London’s “Charlotte” elegant court shoes with gold metallic cross over strap detail.”

“Hair was left long and loose to keep the look soft, while makeup was kept glossy, clean and fresh.”

Evening look

“A simple and playful evening look designed to get the party started, the soft, tailored mini dress from Kate’s new bespoke range of reception & civil ceremony dresses is made in a Mikado silk. For this look we styled the dress without the overskirt, or another option is a belt with a large bow detail.”

“We paired this dress with Kate’s floral Alice hair band, along with statement ‘Colette’ ivory mules with a satin ankle tie detail by Emmy London, and also Charlotte Mills’ playful pearl and pink velvet ‘Henrietta’ block heels. “

“A chic up-do from Love Hair by Lou adds sophistication and class, while Szilvia Balog brought the drama with a modern smoky eye and striking brushed brows.”

Credits & Thanks

Annabel

Annabel View all Annabel's articles

Annabel is the founder of Love My Dress. She has a passion for photography, walking, yoga, nature, and loves to support talented artists and creative businesses. In 2013, she became a published author. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters Eska and Leanora and menagerie of furry hounds. Annabel supports Philip in the running of the family flower farm at at Moonwind Flowers. She is also co-founder of What About Weddings.

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