Bloomify Floristry
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I’m Eloise, founder of Bloomify — a bespoke wedding floristry studio based in the hills of South Wales. I work with a small number of couples each year, and I do it deliberately. Fewer weddings means more of me: more time spent getting to know you, more thought given to your brief, more care in the making of every single stem.
My work is rooted in abundance. I’m drawn to season and texture — arrangements that feel immersive and alive, crafted to become part of the atmosphere of a day rather than decoration placed on top of it. Think generous ceiling installations, overflowing ceremony arches, long feasting tables dressed with candlelight and blooms that look like they grew there. If you’ve ever found yourself staring at a Dutch Masters painting and thinking I want my wedding to feel like that — we’re probably a good fit.
I came to floristry through a love of beauty in the everyday and a deep satisfaction in working with my hands. I’m also a mother of three, and building Bloomify alongside family life has shaped the way I work more than anything else. I take fewer weddings because I refuse to sacrifice quality — in the floristry or at home. There’s a slower rhythm to life in rural Wales, and I think it finds its way into the work.
I work across the UK and take on a select number of destination weddings each year, with a particular love for estate venues, country houses and anywhere with real character. Every wedding begins with a virtual consultation — a proper conversation about your vision, your venue, your day — before I put together a detailed proposal tailored to you.
If you’re looking for something considered, abundant and completely your own, I’d love to hear from you.
Frequently Asked Questions
How many weddings do you take on each year?
I deliberately limit my bookings to around 20 weddings a year. This isn’t about being exclusive for the sake of it — it’s about being able to give every couple and every wedding the attention it deserves. When I take on your wedding, you get all of me.
Where are you based and how far do you travel?
I’m based in Abergavenny in South Wales and work across the UK. I also take on a select number of destination weddings each year — I’m particularly drawn to European venues and have been working toward bringing Bloomify to Italy and beyond. Travel is never a barrier if the wedding is the right fit.
How does the booking process work?
It starts with a virtual consultation — a proper conversation about your vision, your venue and what you’re hoping your day will feel like. From there I’ll put together a detailed proposal tailored to you. If you’re happy to proceed, a deposit secures your date and we go from there.
When should I get in touch?
As early as you can, particularly if you have a date in mind at a popular venue or during peak season. I’d always rather have a conversation early and hold a date than have to turn a couple away because the diary is full.
Do you work with a specific style or palette?
Every wedding is different and I don’t have a house style I impose on couples. What I bring is a deep love of season and texture, a commitment to abundance, and the craft to make a brief come to life in a way that feels entirely your own. If you’re drawn to something immersive and considered rather than minimal and predictable, we’ll probably work well together.
Do you offer anything beyond floristry?
For the right weddings I’m able to take on a broader creative director role — overseeing all the visual elements of a day, from tableware and linen to lighting and styling, to make sure everything coheres beautifully. If you’re planning a larger estate or country house wedding and want a single creative eye across it all, it’s worth mentioning when you get in touch.
What's your minimum spend?
My wedding floristry starts from £2,500. For larger, more atmospheric briefs — full installations, ceremony and reception — budgets typically sit between £4,000 and £8,000. I’m always transparent about costs from the outset so there are no surprises.
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