Happy Saturday readers! Annabel and I are about to prettify your weekend in a big way because today marks the launch of The Wedding Garter Co, an exciting new sister company for leading wedding accessories brand, Britten.
Photography & Styling – Gooch & Gawler
With their exclusive range of luxurious handmade garters, The Wedding Garter Co offers a destination online boutique for discerning brides looking for the perfect ‘hidden’ accessory to complete their bridal look.
The addition of a bridal garter is a sartorial act steeped in tradition. The removal by the groom of such an accoutrement towards the end of the wedding reception is often interpreted as a symbolic deflowering, but we prefer the more modest explanation that attributes the ritual to a superstition that taking an article of the bride’s clothing will bring good luck.
More generally, garters were popular in the 1930s and 40s, serving as a convenient way for ladies to carry small valuables. As these stunning images by Gooch & Gawler clearly illustrate, a garter is a deeply glamorous, not to mention seductive, addition to your bridal attire.
The new collection from The Wedding Garter Co is comprised of ten bespoke pieces available in a range of intricate designs and colour-ways. Made from the softest silks and delicate lace, the garters are adorned with fine crystals, pearls and Swarovski opals. From statement pieces to sleek designs, and created with form fitting dresses in mind, there is a garter suitable for each and every bridal look.
Drawing upon Britten’s signature detailing and extraordinary craftsmanship, each piece from the collection is hand-sewn, every pattern hand drawn and every piece of lace hand cut, creating beautiful bridal heirlooms to be treasured forever.
Available for distribution worldwide, every garter is made to order from The Wedding Garter Co’s ancient workshop in Bath. Handmade with love, each piece is presented in a luxurious dust bag and gift box – designed to keep the garter protected for decades to come.
With Valentine’s Day just around the corner, I can’t help but think what a perfect gift these garters would make. Gentlemen take note!
Prices start at £48 and the collection is available to purchase online now at www.weddinggarterco.co.uk. Britten are offering Love My Dress readers a generous 15% off any orders from The Wedding Garter Co placed before midnight on Monday 3rd February. Simply enter the code excited15 at the checkout. There’s not a moment to lose ladies!
You can also connect with The Wedding Garter Co. via Facebook and Twitter.
Love Annabel
Photography & Styling – Gooch & Gawler
Make-up Artist – Elbie Van Eeden
Dresses – Katya Katya Shehurina
Garters – The Wedding Garter Co.
Annabel View all Annabel's articles
Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.
