It was just over a year ago now, that we introduced our first team of Lovettes. Having a team of brides to contribute their journey in wedding planning was always something I’d wanted to do on Love My Dress, so it felt like a proper little milestone when we came to announcing our first ever chosen Lovettes last February. Sadly, one of the original four ladies selected had to pull out, but it has been an absolute pleasure being able to read the contributions of the remaining three Lovettes as they each planned their 2014/15 weddings. You can read all about their journeys in to marriage here.
Back in January, we set out to invite fresh applications for our 2015/16 team of Lovettes. We received 135 entries in all – the combined impact of which completely knocked me sideways for a whole 48 hours, as I carefully made my way through every word of every single entry. What our readers have to say really matters to me, and I wasn’t about to whizz through the applications for the sake of getting the shortlist together in a rush. As I was deep in to shortlisting, an overwhelming sense of pride engulfed me, and I became quite the emotional thing! It became apparent more than ever, what an incredible set of inspirational, diverse, hard working, strong, honest and supportive women Love My Dress attracts as readers. It was an incredibly humbling feeling, knowing that all these ladies enjoy visiting this blog that my team and I have created – visit it to be inspired and to seek reassurance and support. How on earth was I going to begin to shortlist 135 applicants down to 4 – the same number we had appointed last year!?
That’s when I realised that this year, I wanted to do it completely differently. Indeed, I think we had to.
Part of my objective for establishing The Lovettes always was to create a more interactive community of brides to be. I’m not saying we didn’t achieve that with our inaugural team of blogging brides, who I feel very proud of. But how could 3 lovely brides, wonderful as they are, truly represent the diverse community of readers that we have? I really wanted to be sure we did a better job of representing our readers this year. It was time to shake things up a bit and approach this project from a lateral perspective (planning their blog post schedule was an interesting experience!). Why restrict ourselves to just 4 readers? Why stick to an inflexible 1 post every month schedule? And why not consider brides due to marry soon who have already amassed a wealth of wedding planning experience?
Please welcome then, our very first proper Lovettes ‘Community’ – 21 brilliant women, each of whom are due to marry over the course of the next 18 months.