It’s always an immense pleasure to feature this lady’s designs – I’m talking about the inimitable Joanne Fleming by the way, one of the UK’s most talented independent British designers and a highly recommended member of our wedding directory, Little Book For Brides.
Jo’s designs carry the most beautiful bohemian signature and the two gowns used in this particular shoot are full of the kind of hand-crafted detail I adore Joanne for. But who better to talk you through these images than the designer herself…
“I love working with the Norwegian creative team Dag Drømmerne – they have such a particular aesthetic, both dreamy and intricately detailed, that resonates so perfectly with my style.”
Photography by Dag Drømmerne
“I adore this atmospheric coastal styled shoot they organised early last summer using my gowns. Dag Drømmerne (the Day Dreamers) are a creative partnership between photographer Mona and stylist Barbro, and they also have the talents of an extended network of other collaborators to call on, as in this shoot where Mari provided the gorgeous flowers. The location was an area near the tiny charming town of Stavern, where Dag Drømmerne are based.”
“One beautiful summer afternoon, Dag Drømmerne took these lovely fey creatures (fraternal twins) to the beach where they grew up, for a shoot with a couple of my very own Joanne Fleming gowns. The pale caramel coloured embellished tulle ‘Lotis’ dress and the custom tinted wisteria French lace ‘Langtry’ style.”
“The results are just gorgeous, with a hint of wild Nordic mythology about them; long hair and languorous poses evoking the havsrå of the deep fjords and coastal shallows.The havsrå (sea wife) can take many different forms, but often appears atop rocky outcrops as an incredibly beautiful woman with long flowing hair. They can foretell the future, thus there is often a mysterious air of melancholy about them.”
My forever gratitude to Joanne Fleming for continuing to choose Love My Dress a a place to showcase her gorgeous designs. You will find Joanne Fleming Design listed in our Little Book For Brides and you can also connect through her beautiful Instagram account @joflemingdesign.
Love Annabel x
Credits & Thanks
Styling and Consept - Dagdrømmerne
Dresses - Joanne Fleming Design
Flowers - Flowers by Mari
Jewlery - Rikke Harsheim
Annabel View all Annabel's articles
Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.
Dresses are just stunning, what a fabulous shoot!