Introducing the Exquisite New Atlantis Collection by Halfpenny London

I had a friend come over to stay this week, who happens to work in the wedding industry, and within minutes of collecting her from the train station we were deep into ‘industry talk’, what’s happening, who’s doing what, who we admire.

There was one British designer whose name came up very early in our discussion and who we both agreed is, without any doubt, one of this country’s most talented, leading edge and actually effortlessly cool wedding dress designers. Her name was Kate Halfpenny, she of Halfpenny London, Kate’s eponymous London based bridal fashion brand, which is now stocked in some of the best British and international boutiques in the world.

We are immensely proud to have supported Kate for several years now. Kate is one of those instantly likeable people in life. Perhaps it’s her larger than life smile, her willingness to always be present and make time for her brides (and colleagues and friends), her down-to-earth and non-pompous or stuffy nature – whatever it is, we frankly adore her and are very excited today to be sharing the first online preview of Kate’s beautiful new Atlantis Collection. The reaction I felt when I first saw these images this week is the kind of raw excitement that drew me to working in weddings – a magic mix of creativity, talent, cool, and absolute beauty in the form of gowns. These are no ordinary wedding dresses.

Taking its name from the fabled lost city of Atlantis, Halfpenny London’s brand new bridalwear collection channels the untamed beauty of the magnificent ocean.  Inspired by the asymmetric splendour of rugged coastlines and frothy waves caressing a sandy beach, the stunning new pieces highlight designer Kate’s continued innovation with unexpected twists on tradition.

It is designers like these who are moving our industry forward with newness, freshness, modernism and cutting edge designs. I can’t tell you how much I love this collection.

Fellow fabric aficionados will be thrilled with Kate’s diverse new pieces as pearls adorn the finest tulle, soft leather sits alongside delicate lace and edges are embellished with contradictory trims.  Created and crafted in England, the unashamedly decadent Atlantis collection challenges the bridalwear status quo with unique silhouettes and the inclusion of ultra-modern textiles for the bold bride with impeccable style.

Founded in 2005 by costume designer, celebrity stylist and Central St Martin’s textile graduate, Kate Halfpenny; Halfpenny London has become one of the UK’s leading luxury bridalwear brands.  Weaving Brit cool with a luxe sensibility, Kate creates innovative, chic dresses and separates for the modern woman.  Her exquisite and highly distinctive pieces transcend the world of bridal and have become coveted by the fashion elite with impeccable red carpet style.

But don’t intimidated by Kate’s fashion credentials. Kate is one of the most down-to-earth people you will ever meet. A visit to her boutique and you’ll leave an hour later feeling like you’ve found your new BFF. Sink in to her cute pink chair and tell her your wedding dress thoughts and she will listen attentively and bring out the most glorious creations for you to try on that will flatter you and boost your confidence in equal measure.

Kate brings creativity and versatility to her collections, knowing that carefully crafted and interchangeable elements will allow every woman to express themselves fully and revel in their unique femininity.

I hope you love the images in this feature as much as I do. The Atlantis collection can be viewed at the Halfpenny London Bloomsbury boutique as of now, and at selected boutiques worldwide.  For a full list of stockists please visit the Halfpenny London website.

Love Annabel