Jenny Packham: The 2019 Bridal Campaign

Jenny Packham 2019

I am SO excited to share these images with you. Last night, the incomparable Jenny Packham shared her 2019 campaign imagery and today, I’m so utterly delighted to share these images with you too.

I’m a Jenny Packham fangirl through and through. For those of you unfamiliar with the story behind Love My Dress, it was my own wedding that inspired the creation of this blog – an occasion for which I wore my own Jenny Packham gown, ‘Celine’. It was the most divine creation I could ever have conceived of at the time and I felt so glamorous on the day itself. The experience of wearing that gown heavily influenced the early development of Love My Dress, and I shall forever be thankful to Jenny for this.

The 2019 campaign was inspired by the iconic works of German-American fashion photographer Horst P. Horst and his treatment of light and composition.​ I’m a huge fan of this artists avant-garde inspired work anyway so these images and the short film below are such a treat. Horst’s career in photography was hugely encouraged by former Harper’s Bazaar/Vogue fashion editor Diana Vreeland (talking of whom, if you haven’t yet, you must watch the documentary, ‘The Eye Has To Travel’).

The 2019 collection from Jenny Packham is breathtakingly divine and overflowing with Jenny’s design hallmark of effortless glamour and the perfect level of detail.

I was lucky enough to be invited to the catwalk show at The Ritz in London that debuted this dreamy collection and meet Jenny herself. All I can say is the gowns are even more sumptuous  in real life. The quality of fabric and craftsmanship is something else. Stepping into one of these gowns is quite magical. Stepping out whilst wearing one is just the most heavenly experience.

Sylvia from the 2019 Jenny Packham collection

This year see’s Jenny and her team celebrate 30 years of the Jenny Packham brand. We are thrilled to join Jenny in marking this special occasion through some very exciting opportunities for you, dear readers. Keep your peepers peeled on social media over the coming weeks for details of a wonderfully exciting Love My Dress and Jenny Packham collaboration.

In the meantime, if you love what you see here – you can enquire via the Jenny Packham flagship store or any one of the Jenny Packham bridal stockists to see if these gowns are available at a boutique near you for trying on for yourself.

Congratulations Jenny on another stunning campaign. I know there will be many of our readers who will fall in love with these gowns.



Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, getting in the sea, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.

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