A Million Moments: Why Weddings Matter

a million moments

There are, in all our years, the occasions by which we measure the passing of time; birthdays, anniversaries, local events and celebrations.

These occasions help highlight the progress we make as we wind our way through the years, weaving cherished moments into our minds and creating memories that stay with us through the decades that follow. Our lives are made richer because of these moments. But this year has been so different.

The wedding season has now ended, marking the passing of millions of missed wedding day moments. The What About Weddings campaign team, which Love My Dress is very much a part of, wanted to acknowledge this through the power of film.

Our ‘A Million Moments’ campaign film highlights what makes weddings the extraordinary and life-affirming events that they are. Weddings are milestone moments that can never be replicated.

We know only too well what the loss of these millions of moments means; lives and livelihoods have been impacted, futures have been put on hold and none of us have been able to turn to the next page in the stories of our own lives. The days and months have passed, but all those occasions that were going to be the defining moments in our years, haven’t happened. We’ve missed out on these memories this year. And couples, please know – we’ve missed helping you make these memories more than you could ever imagine possible.

Whether you’re a couple whose wedding has been impacted or a venue or wedding supplier –  if you’ve felt lost, heartbroken, forgotten or achingly sad for all those stolen moments this year, we truly hope that this film speaks to you – that ultimately, it uplifts you and reminds you of the joy of wedding days. We set out to create this campaign film to remind you that when all feels dark and hopeless, there is light out there – always. That these moments will be 100% worth the wait.

We thank the 26 talented British film makers for their generosity and support in getting behind this stunning film project and allowing their artistry to be a part of this. Words simply are not enough to express the gratitude and emotion I have felt working on this project. Each filmmaker involved is listed below – please kindly take a moment to follow them all on Instagram and show your love.

Adam Wing – follow @adamwingfilms
Blooming Lovely Films – follow @blooming_lovely
Dan Dolan – follow @dandolanfilms
Grace and Mitch – follow @graceandmitch
Green Biscuit – follow @_greenbiscuit_
Handcraft Pictures – follow @handcraftpictures
HD Moments – follow @hdmoments
Hushabye Films – follow @hushabyefilms
Jacob & Pauline – follow @jacob_and_pauline
Jono Symonds – follow @jonosymonds
Miki studios – follow @mikiphotography
Mintyslippers – follow @mintyslippers
Perfect Moment Films – follow @perfectmomentfilms
Philip White – follow @mrphilipwhite
Reel Weddings – follow @reelweddingsuk
Reellove Films – follow @reellovefilms
RL Films – follow @rlfilmsco
Shutterbox films – follow @shutterboxfilms
Sugar 8 – follow @sugar8weddings
Lawson Films – follow @lawsonfilmsuk
This Modern Revelry – follow @thismodernrevelry
Toast films – follow @toastfilmsuk
Tynegate Films – follow @tynegate_films
Wagtail Productions – follow @wagtailproductions
Zach & Grace – follow @zachgracefilms
Zade Film Co – follow @zadefilmco
(Film soundtrack, ‘Human Spirit’, by Hans Johnson)

My special thanks to Ben of Tynegate Films for so immediately and willingly rising to the challenge of creating this film. Ben, you have been an absolute joy to work throughout this entire creative process and I am left reminded of the importance and value of investing in a talented filmmaker to document such an important life event as a wedding. We are all so deeply proud of this stunning film.

2020 is the year when a million missed moments, won’t ever be forgotten.

Annabel x

(Main image above by Green Biscuit)


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.