Bella Belle Wedding Shoes: London Popup, 4th – 7th April, Save 10% In Store

Bella Belle 12 hour comfortable wedding shoes 309 LauraGordon© bellabelleboston

One of our favourite wedding shoe brands, The inimitable Bella Belle, is hosting a London pop up shop between 4th and 7th April this year and you need to know the details, ladies!

Bella Belle, known for their luxuriously comfortable ’12 hour shoes,’ offers a collection designed for modern bride’s style and comfort needs. Their range includes everything from high heels to flats and boots, all adorned with romantic and feminine details such as butterfly motifs, ribbon ankle ties, and delicate tulle bows.

Bella Belle 12 hour comfortable wedding shoes 96 LauraGordon© bellabelleboston 1

Bella Belle shoes have been engineered for all-day wear. These are shoes celebrated for their exquisite details, quality craftsmanship, and use of luxurious materials. These are wedding shoes that ensure durability and absolute comfort.

Bella Belle wedding shoes founders.

Meet The Founders

Erina, originally trained in architecture, found her true passion in fashion, co-founding Bella Belle with a blend of design love and entrepreneurial zeal. Swapping blueprints for bridal shoes, she’s infused the brand with her aesthetic vision and never looked back. Erina’s downtime is best spent in New England’s coastal towns or in the simplicity of a white T-shirt.

Veronyca sees Bella Belle as part of the ‘happiness industry,’ thriving on the joy their shoes bring to customers. Co-creating with her best friend, she melds her analytical mind and social media savvy to enhance the brand. Personal tastes influence her too, from a love for white and gold kitchens to frequent visits to Japanese restaurants.

Save 10% off in-store at the Bella Belle London Popup, 4th – 7th April 2024 

If you’re on the hunt for bridal shoes that are as comfy as they are gorgeous, you’ll want to check out Bella Belle’s pop-up in London this April. It’s a rare chance to try on those Instagram and TikTok-famous shoes everyone’s been talking about, including their latest 2024 designs.

Everyone who visits will be able to snag a fabulous 10% saving on any purchase.

London Popup Date, Time & Location

  • 4th – 7th April (Thursday – Sunday)
  • 11-7pm
  • 12 Saint George Street, 1st floor, London W1S 2FB (Note: above Humo Restaurant)

Where is the location of the pop-up event?

Our popup event will be taking place just above Humo Restaurant at 12 Saint George Street, 1st floor, London W1S 2FB. 

How long is the pop-up event?

We will in residence between Thursday 4th and Sunday 7th April.

What shoe styles and sizes will be available?

We will have your favourite styles and sizes to try on and see in person, including our brand new 2024 collection.

Prepare to be amazed at the 12-hour comfort and exquisite details that Bella Belle Shoes are known for.

If you have any questions, please send us an email to [email protected] – we’d love to hear from you.

Do I need to make an appointment in advance?

No! Just turn up on the day and a very warm welcome will be waiting for you.

What is the return and exchange policy for the pop-up?

Kindly take a moment to refer to the return and exchange policy

Bella Belle 12 hour comfortable wedding shoes 309 LauraGordon© bellabelleboston 1

Bella Belle shoes have been designed to be stunning on the outside, and comfortable on the inside. You’ll feel like you’re walking on clouds for 12 hours and more. This is why our shoes have attracted the title of ‘the prettiest 12 hour wedding shoes’.

What’s our secret?

Padding – Padding is Bella Belle’s hidden ace. Often hailed as ‘The Prettiest 12-Hour Shoes’, our secret lies in the luxurious cushioning engineered within every shoe. Each footbed boasts thick, soft memory foam, ensuring shock absorption and arch support that keeps you comfortable all day – and night.

Mesh – Our flexible, breathable mesh wraps your feet in comfort, conforming to their unique shape while allowing air flow to prevent discomfort from heat.

Quality Materials – Bella Belle shoes are created using only premium materials, including authentic leather and pure silk, ensuring both beauty and hypoallergenic, unmatched comfort.

Ethically Handmade With Love – all our shoes are skilfully handcrafted from the first stitch to the last by our dedicated artisans. Every single pair of Bella Belle shoes is a masterpiece in design, created to enchant and garner admiration.

Bella Belle 12 hour comfortable wedding shoes 394 LauraGordon© bellabelleboston

We also really care. Beyond creating elegant bridal footwear, Bella Belle is committed to women’s empowerment, supporting women-owned businesses and the non-profit organisation, Dress for Success.

Love My Dress Wedding Directory Members

The below suppliers and venues featured in this article are part of the Love My Dress Wedding Directory.


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.