Black Friday is upon us, and while it’s easy to feel overwhelmed by the whirlwind of consumerism, it’s important to pause and reflect on what this period truly represents for small, creative businesses. For countless independent designers, makers, and service providers, Black Friday, Cyber Monday, and the wider ‘Cyber Week’ offer a crucial opportunity to sustain their livelihoods during a year that has been anything but easy.
This has been a particularly tough year for many in the wedding industry. Watching this heartfelt Instagram Reel shared by Victoria Percival, one of the most talented designers I have the pleasure of supporting, is a poignant reminder of just how vital each and every sale can be. Her words speak volumes about the reality of running a small creative business and the challenges of staying afloat amidst uncertain times.
Typically, I’ve shied away from the Black Friday buzz, but this year, I feel differently. I want to show up for the small businesses who pour their hearts and souls into creating beautiful things and experiences for couples celebrating love. These are the people who make our industry vibrant, unique, and deeply personal – all the elements that align with our core brand values.
From bridal fashion and accessories to photography, bridesmaids’ dresses, honeymoons, and rings, I’ve gathered a selection of thoughtful Black Friday offers from some of the wonderful vendors in our Love My Dress community. I hope you’ll take a moment to explore them and consider how your support can make a genuine difference.
This isn’t just about finding savings – it’s about championing the artistry, care, and dedication of the small businesses who make weddings magical. So let’s embrace this opportunity to shop small, with love and intention. Some of these sales last 24 hours only – so be careful to check the dates and deadlines.
Ready to dive in? Let’s go!
(Top/main image by Anna Frances Photography)
Wedding Planning
Emma Reeve Weddings & Events
Wedding Planner Emma Reeve will be increasing her fees in January 2025, however, mention that you discovered her through Love My Dress and you’ll be able to secure current prices for any 2025 and 2026 wedding. You just need to book Emma’s services before Christmas to qualify for this saving.
Please note that savings applied on enquiries made between 29th November and 6th December must pay deposits and book before Emma’s services by 20th December.
What kind of support can Emma provide?
Full Wedding Planning: All weddings are quoted individually based on the scope of work required, but a one off £400 saving will be applied to all quotations. Emma has a limited number of dates left in 2025 across June, July, September and October. She still has good availability in 2026.
On The Day Coordination: Secure this service for £1,800 (increasing to £2,200 after Cyber week, so be quick!).
What are the next steps? Enquire here and select ‘Love My Dress’ in the ‘Where did you hear about us?’
Bridal Fashion
Belle & Bunty
Belle & Bunty, established in 2003 by London-based designers Alice Shreeve and Hannah Coniam-Thompson, combines their fashion-forward ethos with a focus on creating simple, elegant, and chic bridal wear.
What’s the Offer? Book your appointment with Belle & Bunty during cyber week (Friday 29th November to Friday 6th December) and receive a 15% discount when you order your dress. This deal applies to any full priced dress.
When does the sale end?: Friday 6th December
What do I do? To reserve your appointment, email [email protected].
Kindling Bridal
Kindling Bridal are based in West Yorkshire. Founder Kerri creates the most beautiful, sustainable and ethical wedding dresses with a free-spirited and romantic vibe.
What’s the Offer? Kerri is offering a free veil, up to the value of £250, with all bridal gowns purchased between 29th November and 15th December, OR, free personalised initial embroidery on any veil purchased between these dates.
When does this promotion end? Sunday 15th December
What do I do? Book Your Appointment at kindlingbridal.com and quote ‘LMDxKINDLING24’ when you do.
Margo Stankova
Margo Stankova is one of London’s best-kept design secrets, known for modern, unique bespoke wedding dresses, perfect fit, and a seamless, drama-free process.
What’s the Offer? 15% savings on all orders placed between 29th November and 10th December.
When does the offer end? Tuesday 10th December
What do I do next? Book your appointment at margo-stankova.com/contact
Bridesmaids
Rewritten Bridesmaids
Rewritten are a popular bridesmaids brand, based in London and with an online shop, who create the most beautiful, flattering modern and sizes inclusive bridesmaids dresses in a rainbow of colours and many gorgeous flattering styles.
What’s the offer? 20% off all products bought online, including bridesmaids dresses, occasion wear, bridal and accessories (excluding swatches, sale and Isla de Gar bags).
When does the sale end? 11.59pm on Monday 2nd December.
How do I get my discount: Visit wearerewritten.com and use code ‘BF20’ at checkout. View all sale products here.
Rings
Loveness Lee
We are in love Loveness Lee’s unique rings and jewellery designs, inspired by the serendipity of nature.
What’s the deal? 20% off these selected products.
Do I need a discount code? No, savings are applied automatically
Visit: lovenesslee.com
Shoes, Veils & Accessories
Bella Belle
Bella Belle are a cult bridal shoe label who deliver the ‘Prettiest 12-Hour Shoes’. Bella Belle shows are renowned as exquisite and beloved for comfort.
What’s the Deal? A one-day event with up to 60% off. These generous savings last only 24 hours.
When does the sale end? Quickly! You have 24 hours – sale ends at 07:59 on Saturday 30th November.
Do I need a discount code: No – discounts will be automatically applied at checkout. Free international shipping included.
How do I shop? Visit bellabelleshoes.com
Cupid Blue Bridal
Cupid Blue Bridal specialise in ready-to-wear timeless bridal collections and accessories, crafted with love. UK based but shipping internationally to brides all over the world. UK shipping available.
What’s the deal? Grab 25% off all veils and shoe bows site wide.
Do I need a discount code? No, the saving will be applied automatically at checkout.
Visit: cupidbluebridal.com
Debbie Carlisle
Sheffield based Debbie Carlisle is an artisan designer who creates luxury hair accessories for free-spirited modern brides. These are unique, ethereal, botanical and timeless wedding accessories – all lovingly handmade in the UK. We adore Debbie and all she does – she’s one of our most long-standing recommended vendors.
What’s the offer? Debbie is hosting her first ever sample sale to celebrate 15 years of designing and creating for brides around the world. The sale includes some one-off never before seen pieces as well as ex display pieces, and most are available at around 50% off – sometimes more!
Do I need a discount code? No, savings are applied automatically on the site.
When does the sale end? Monday 2nd December
Visit: debbiecarlisle.com
Emmy London
Emmy London crafts luxurious, handmade bridal shoes, bags, and accessories known for their unmatched comfort and elegance, making them the most comfortable wedding shoes on the market. Established in 2004, Emmy’s designs feature classic silhouettes with modern details, using high-quality materials like Swarovski crystals and Mother of Pearl. I wore Emmy’s on my own wedding day!
What’s the offer? 20% off everything site wide.
Do I need a discount code? No, the savings code ‘EMMYBF’ will be automatically applied at checkout.
When does the sale end? 4th December.
Visit: emmylondon.com
Freya Rose London
Freya Rose London design some of the most luxurious wedding shoes, jewellery and accessories out there. Their signature mother of pearl design features instantly elevate your wedding look. We adore everything designer Freya creates. I own a pair of the June boots and these sublime Zahara Noir heels – my absolute faves!
What’s the deal? 25% off everything site-wide.
What’s the deadline? Sale ends Monday 2nd December
Visit: freyarose.com. All products on the website are already marked up with a discount.
June White Boots Pearl Heel
£484 (was £645)London Zahara Verde Mother of Pearl Green
£596 (was £795)Aphrodite Pearl Clutch Bag With Gold Chain
£746 (was £995)Virgo Gold Zodiac Pendant
£78 (was £105)Adjustable Silver Moon Bracelet
£49 (was £65)Charlie Classic White Stiletto
£221 (was £295)Victoria Percival
Victoria Percival has created a cult label for brides with her statement, luxury wedding hair accessories and jewellery.
What’s the offer? 30% off everything site wide.
Do I need a discount code? No – the savings are automatically applied on the site.
When does the sale end? We’re not sure, so we advise you buy now to avoid disappointment!
Visit: victoriapercival.com
Honeymoon
Buy Our Honeymoon
Buy Our Honeymoon is a super smart and convenient way to politely ask and encourage your wedding guests to contribute to your honeymoon.
What’s the deal? Get a 30% off Buy Our Honeymoon’s one-time fee on any accounts created during cyberweek.
What’s the deadline? 6th December
What do I do? Use the code CYBER24 when creating your new account here.
Photography
Anna Frances Photography
Anna Frances is a wedding photographer based in the glorious Lake District, Cumbria and covering the North of England, Scotland and Northern Ireland. Her style is timeless and classic combining years of experience photographing people with a love of capturing the truest unplanned moments of each wedding and its uniqueness. Anna works with purpose and confidence and loves to bring you the story of your day through emotive imagery.
What’s the offer? £300 off all wedding photography bookings for 2025 and £200 off all wedding photography bookings for 2026. Bookings must be made before 31st December 2024
Do I need a code? Use code ‘CYBER24’, but also drop Anna an enquiry and mention Love My Dress.
Visit: annafrancesphotography.co.uk
David Early Photography
David is the founder of Dearly Photography, a Glasgow-based wedding photographer with a passion for capturing laid-back, real moments for modern couples across Scotland. His approach is all about telling the story of your day in a natural, relaxed way, focusing on those fun, happy, candid moments that really show the joy of your wedding. No stiff poses, just beautiful, heartfelt photos you’ll love forever.
What’s the offer? 15% off any new photography bookings.
Is there a deadline? BE QUICK! This offer ends Saturday 30th November.
Visit: dearlyphotography.co.uk
Jennifer Jane Photography
Jennifer Jane’s photography is all about capturing your love story in a way that feels real and beautiful. With her soft, light-filled style, she’s there for the romantic moments and those candid, genuine connections that make your day so special. From the emotional ceremony to the dance floor madness, Jennifer will catch all the joy, laughter, and little moments that make your wedding truly unforgettable.
What’s the offer? Jennifer Jane Photography is celebrating Black Friday with an incredible 30% off her full-day wedding photography package
When does this promotion end? 6th December
How do I book? Booking is simple and stress-free; secure your date with just a £100 deposit. Visit jenniferjanephotography.co.uk and use the code ‘CYBERLMD’ when you book – drop Jennifer an email if you’d like to chat with her.
Love My Dress Recommended Vendors & Venues
The below suppliers and venues featured in this article are part of the Love My Dress Wedding Directory.
Anna Frances Photography
Buy Our Honeymoon
Margo Stankova London
Kindling Bridal
Cupid Blue Bridal
Victoria Percival
Debbie Carlisle
Emma Reeve Weddings & Events
Additional Credits
The below suppliers and venues are featured in this article, but are not part of the Love My Dress Wedding Directory.