Modern, Contemporary Bridal Elegance with Alexander Grecco, Tilly Thomas Lux and Californian Boho Vibes

Anemone OXO 180

We are lucky to share the most beautiful, inspiring and relatable bridal editorials here on Love My Dress. For me, it’s a wonderful way of highlighting industry talent, and for you, it’s a cool way of immersing  yourself in a world of incredible style inspiration.

I’m delighted to be sharing this shoot today; the gown by sought after US based designer, Alexandra Grecco (supplied on this occasion by London’s brilliant bridal boutique, The Wedding Club), and the insanely cool statement accessories by a designer with her own cult following, Tilly Thomas Lux, coupled with that gorgeous styling – all overseen by Martha, founder and creative director at Anemone, is perfection. Enjoy.

Images by Rachel Takes Pictures

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“Inspired by the soft creamy colours of milk and honey this shoot brings together modern styling and natural elements. Creating a unique contemporary take on a romantic wedding with just a touch of Californian boho vibes.”

“Set against the iconic skyline of London in the OXO 2 event space, this shoot plays on the trend towards city weddings. With the aim to champion London as a top urban wedding destination for couples around the world.”

“This is an inspiration shoot for style conscious, creative couples who want to emulate this modern, design-led, elegant aesthetic for their own elegant city wedding.”

Alexander Grecco Tilly Thomas Lux 1

“Conceived, planned and styled by Martha of Anemone, a UK based wedding planning and styling studio specialising in London weddings. With a background rooted in fashion and design, Martha is inspired by the visual world around her.”

“Drawn to a fashion editorial style, she has an eye for colour, texture and composition, always paying attention to the finer details.”

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“The colour palette focuses on creamy ivory, white and neutral stone with fresh highlights of yellow, honey gold, pale blush and clay pink. The overall effect is romantic, warm and oh so pretty.”

“Inspired by the wonderful, often emerging talent in the wedding industry, Martha bought together a team of professionals who are pushing creative boundaries and moulding modern urban wedding design.”

Credits & Thanks


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.