Sassi Holford – The New Twenty17 Collection of Romantic and Elegant Wedding Dresses

Happy lunch time everyone! Have you seen the utterly gorgeous wedding we’ve shared this morning yet? Bookmark it for later if not.  I’m so delighted to share this little film with you today – this is the first time this film has been released on a public basis, it’s from designer Sassi Holford and celebrates her brand new Twenty17 collection, which I’m pretty sure a fair few of you are going to love.

I’m so proud to be working with Sassi Holford and her team. I’ve known Sassi from the very early days of blogging and met first back in 2011, when she attended a big industry event I hosted (an summer soiree event that has become rather legendary within some wedding industry circles). Since then, my love of Sassi’s brand of romantic and elegant bridal fashion has grown and I’m thrilled that she’s now a member of our beautiful wedding directory, Little Book For Brides.

Celebrating 35 years since making her first gown, Sassi Holford is now one of the UK’s leading bridal designers with numerous awards and accolades under her belt. Sassi launched her Twenty17 Collection in London in May. The collection encompasses beautifully fitted fishtails, subtle hints of colour, soft crepe skirts, rose satin belts and wrap coat gowns.

The gowns exquisitely showcase Sassi’s expertise for creating unique and stylish fabric combinations with beautiful silhouettes and shapes. This collection is especially close to Sassi’s heart as she dedicates it to her mother, who sadly lost a short battle with cancer at the beginning of the year.

My mum loved everything different and unusual – she was truly one of a kind (Sassi Holford)

The Twenty17 film above showcases Sassi’s key styles from the collection. Shot in the stunning location of Syon Park in London, the location perfectly complements Sassi’s vision for this years collection. The film focuses on everything about the bride: the dress, how she wears it, how it makes her feel.

You can view the Twenty17 Collection here. I’ve also included images to some of the weddings we’ve featured with brides wearing Sassi Holford gowns below – take a moment to look through them ladies as they are all beautiful. And you’ll find all our Sassi Holford related content on the blog here.

Sassi Holford brides

OneTwoThreeFour,  FiveSixSevenEightNine 

Are you a Sassi Holford bride?

Have a lovely lunch time all,

Love Annabel x


Annabel View all Annabel's articles

Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.