Heart Aflutter Bridal Boutique

About Heart Aflutter Bridal Boutique

Visit Website

Heart Aflutter is a modern, size inclusive bridal boutique based in East London. Established in October 2014 by the owner and founder, Cecilia, Heart Aflutter is not a traditional wedding dress shop, but an intimate private studio set on the second floor of a cool building in Hoxton, East London, just on the edge of trendy Shoreditch.

Heart Aflutter provide a fabulous range of modern and contemporary bridal fashion and have always taken size inclusivity into account. Looking for curvewear, plus size wedding dresses or a size 16, 18+? No problem.

“Heart Aflutter Bridal specialises in what we like to define ‘fuss-free glamour’. We don’t really do poufy ballgowns and corseted mermaids here. Instead, we cater for those brides who are looking for something different, untraditional, floaty, bohemian, relaxed – essentially something they can eat, dance, and party in without worrying too much!”

“Our rostrum of designers is what makes us a destination for brides from all over the country and even Europe. We take great care and pride in hand-picking every single brand we carry to make sure it meets the requirements and expectations of our brides in terms of aesthetics, price point, and ethos. We exclusively work with independent designers that tick all the right boxes – forget cheap, mass-produced, unethically made, and think more sustainable, ethical and slow fashion.”

“We like to give our brides a completely personal and tailored experience during their one-on-one private consultation with one of our experienced yet friendly stylists. We really want to get to know the vision & vibe they have in mind for the wedding day, so that we can help them find the perfect dress to complement that vision.”

Book your appointment.

Gallery