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Love My Dress is for brides and couples who want more from wedding inspiration than simply following the latest trends. We believe in sharing real wedding stories with honesty, warmth and humanity, giving couples the space to tell their stories in their own words and share what they’ve learnt along the way. At the heart of everything we publish is a belief in the importance of love, human connection and celebrating people as they truly are. Browse our blog.

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Shell Belle Couture

Shell Belle Couture is a British label specialising in luxury pure silk bridal lingerie, kimonos and resortwear, handmade from the finest silks and French laces. Designed for the wedding morning, honeymoon and beyond, each piece combines Art Deco elegance, old-world glamour and delicate feminine detailing, creating beautiful bridal pieces made to be treasured and worn again.

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Every wedding is brought to life by the people behind it, the ones who shape how the day feels and what you’ll remember of it years later. These are conversations with those people, the makers, photographers, florists and venues who’ll bring energy, experience and magic to your own day. Get to know the people and places we love.

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The Love My Dress Shop brings together a thoughtfully curated collection of contemporary bridal fashion, beautiful accessories and pieces we genuinely love. From wedding dresses and separates to shoes, jewellery, fragrances and interiors, discover favourite finds, independent designers and beautiful things worth knowing about. Enjoy browsing!